WHITEPAPER

WHAT IS FRIENDZ?

Friendz is a fast-growing company whose main goal is to connect brands with their target audience, taking advantage of the most powerful marketing tool ever: the word of mouth on social media. Friendz is proud to have introduced in the digital marketing scenario a new way of doing advertising, based on peer-to-peer communication.

ICO EVENT

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TOKEN SUPPLY

MINIMUM GOAL

HARD CAP

1,500,000,000 FDZ

1,5BN FDZ

50,000,000 FDZ

50M FDZ

750,000,000 FDZ

750M FDZ

BONUS SCALE


POWER HOUR

March 1st 10 AM 2018

1 FDZ= 0,048 USD
40% BONUS

TOKENS LOCKED FOR 12 MONTHS

ICO DAY 1

March 1st, 2018

1 FDZ = 0,056 USD
20% BONUS

TOKENS NOT LOCKED

ICO WEEK 1

March 1-7, 2018

1 FDZ=0,061 USD
10% BONUS

TOKENS NOT LOCKED

ICO WEEK 2-3

March 9-21, 2018

1 FDZ= 0,067 USD
0% BONUS

TOKENS NOT LOCKED

POWER HOUR

March 1st, 2018, tbd

1 FDZ= 0,048 USD
40% BONUS

TOKENS LOCKED FOR 12 MONTHS

ICO WEEK 1

March 1st, 2018

1 FDZ=0,061 USD
10% BONUS

TOKENS NOT LOCKED

ICO DAY 1

March 1-7, 2018

1 FDZ = 0,056 USD
20% BONUS

TOKENS NOT LOCKED

ICO WEEK 2

March 9-15, 2018

1 FDZ= 0,067 USD
0% BONUS

TOKENS NOT LOCKED

WHITEPAPER

Learn more about our ICO and future plans

VISION

Friendz Coins will become the main currency used by brands to connect with their audience on social media. Companies will directly interact with a highly engaged community of users that will create contents and perform other marketing actions on demand.

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SAFETY AND TRUST PURPOSES

The use of a decentralized blockchain technology guarantees top quality services and secure transactions. Friendz platform will track the advertising flow from the purchase of the campaign to its completion, registering the reward gained by the community on the blockchain.

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DECENTRALIZE DIGITAL ADVERTISING BUSINESS

Friendz will become the major provider of digital marketing services worldwide, increasing its brand awareness. Brands who want to create performing campaigns and need to activate engaged communities online will know that Friendz Coin is the right tool to be used.

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FRIENDZ ECOSYSTEM

We want to shape a lively Friendz Ecosystem in which it will be possible to use Friendz Coins as a recognized currency. We are starting partnerships with more than 150 among the major e-commerces in Europe, where Friendz community and partners will be able to purchase products and services.

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PROVIDE ONLINE ACTION-AS-A-SERVICE

In the long run, we want to involve our community in the creation of any kind of online action, providing services in and beyond the world of digital marketing. It is in our plan to develop a multi-purpose platform useful both for B2C and B2B companies, where clients can activate highly engaged communities of users to perform different actions on social media.

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BUSINESS MODEL

Friendz offers a variety of digital advertising services, among which brand awareness and product placement campaigns, sharing content activities and market researches. Friendz community can take part to the activities available on the platform, supporting brands in the process of content creation and validation. The participation is compensated with Friendz Coins that can be spent in Friendz network of ecommerce platforms and physical shops.

THE CLIENTS

Clients will recognize Friendz Coins as the standard currency to activate highly engaged communities. Clients have access to a dedicated dashboard where it is possible to set the activities up and monitor their results.

ACTIVITY APPROVERS

Activity approvers are highly skilled users with a professional background that validate the activity set up by the client. They check that all the guidelines needed for the content creation are available and comply with Friendz policy before making the activity visible to the community. Approvers are rewarded in Friendz Coins.

THE USERS

Users find a list of the activities available in the platform, read the guidelines and create the required content. If the content is good enough, it is published on their social media profile and they are rewarded in Friendz Coins.

CONTENT APPROVERS

Contents approvers are highly skilled users that satisfy specific quality and experience requirements in using the platform. Their task is to check every content uploaded, making sure that it complies with Friendz and Brands policies. Content approvers are rewarded in Friendz Coins at the end of the validation activity.

AUDIENCE

Friendz innovates the relationship between the publisher and his audience. The marketing communication system is not the typical top down but peer-to-peer: the reference target of the contents posted by a Friendz is his peer community composed by people that he directly knows.

FRIENDZ APP

Friendz is a community of highly engaged and profiled users.


40,123

MONTHLY ACTIVE
USERS


201,123

TOTAL
DOWNLOADS


12,477

+

DAILY PICTURES
UPLOADED


2,423

LAUNCHED
CAMPAIGNS

CHOOSE YOUR CAMPAIGN

Join our community downloading Friendz from App Store and Google Store or to try the web-app. Choose a campaign between those available and unleash your creativity!

BE CREATIVE

Let your imagination run wild: take creative pictures but do not forget to follow the rules! Read the guidelines and take wonderful pictures with catchy hashtags and captions.

EARN FRIENDZ COINS

Earn Friendz Coins with your picture: the higher the quality of the picture you upload, the higher the amount of Friendz Coins you receive back for the support.

WITHDRAW YOUR PRIZES

Spend your Friendz Coins on the "Prize" section within our app. You can use Friendz Coins to purchase goods from Friendz store or convert them into vouchers to be spent our partners’ e-commerce

BECOME A STAR

All the pictures are ranked in a scale from 1 to 5 stars, according to the photo quality. The higher the quality of the picture, the more other users will rate it.

MEET OUR CLIENTS

We have been working with more than 200 clients, the majority of them are multinational enterprises.


200

+

TOP CLIENTS WE
HAVE WORKED WITH


124,440,550

OBTAINED BRAND
REACH


287,833

BRANDED PICTURES

MEET THE ICO TEAM

FOUNDERS

Alessandro Cadoni

Co-Founder

Cecilia Nostro

Co-Founder

Daniele Scaglia

Co-Founder

Alessandro Cadoni

Co-Founder

Cecila Nostro

Co-Founder

Daniele Scaglia

Co-Founder

DEVELOPMENT

Dario D'Antino

Frontend Developer

Giorgio Pallocca

CTO

Flavio Lanternini

Blockchain Developer

Mario Soprano

Blockchain Developer

Alessandro Serafini

Android Developer

Silvia Romano

Graphic Designer

Dario D'Antino

Frontend Developer

Giorgio Pallocca

CTO

Flavio Lanternini

Blockchain Developer

Mario Soprano

Blockchain Developer

Alessandro Serafini

Android Developer

Silvia Romano

Graphic Designer

MARKETING & FINANCIALS

Simona Fontana

Project Leader

Silvia Biestro

Community Manager

Martina Pirisi

Community Manager EN

Carmen Arbizu L.

Community Manager ES

Simona Fontana

PROJECT LEADER

Silvia Biestro

COMMUNICATION MANAGER

MARTINA PIRISI

COMMUNITY MANAGER EN

CARMEN ARBIZU L.

COMMUNITY MANAGER ES

FRIENDZ TEAM

OPERATIONS

Andrea Pomponi

Operations Manager

Enrico Pasquotti

Global Business Development

Luca Marchesi

Creative Director

Giuseppe Langella

Country Manager ES

Matteo Virelli

Creative

Andrea Evangelista

MARKET RESEARCH ANALYST

Nicola Ranieri

Operations Specialist

Simone Scaglia

Administration

MARKETING & SALES

Arnaldo Comé

Business Developer

Melissa Tarenzi

Account Manager

Marco Iannaccone

Business Developer

Ilaria Zanetti

Account

COMMUNITY

Gabriella Berardi

Social Media Specialist

Lorenzo Capecchi

Community Manager

Francesca Bianchi

Community Specialist

Rosa FUENTES T.

Community Manager ES

Marina RODRÍGUEZ G.

Community Manager ES